Presented by Reid Carr • President & CEO, Red Door Interactive
Chief Marketing Officers spend more on technology than most of their peers in the C-suite, including the CTO. In most cases, the CMO has been trained to focus more on brand and creative than on the technology that enables today’s marketing strategies. However, marketers now need to either build the acumen or partner with the technologists who can help them be successful in marketing in an increasingly complex, technology-first world. Perhaps more importantly, technologists need to be a proactive and effective partner to enable marketing or they risk straining the company’s lifeblood: Sales.
We will talk about the explosion of marketing technology and how technologists can either play a supporting role or, if they’re bold, take the lead.
With nearly 20 years of digital marketing experience, Reid Carr has built Red Door Interactive, a full-service marketing and advertising agency with hubs in San Diego, Denver and Orange County, to change how marketing firms service brands that are fighting for market share. He has built a fiercely independent agency over the last 15 years that has been awarded for both fast growth and effective culture by Advertising Age, Inc Magazine and San Diego Business Journal, to name a few. His emphasis on informed storytelling begins at the heart of the brand, is shaped by data, and then told through integrated and interactive marketing campaigns. Reid has become a leader beyond the marketing and advertising industry as a finalist for Entrepreneur of the Year from E&Y, Most Admired CEO by the San Diego Business Journal, as well as through his philanthropic efforts for the United Way, Rotary and Voice of San Diego. He is a frequent speaker and contributes regularly to various media outlets.