Upcoming Event: INTERFACE Portland March 8th
Upcoming Event: INTERFACE Arkansas March 22nd
Upcoming Event: INTERFACE Charlotte March 29th

Technology in Sport: How Technology is Changing the Game

  Presented by Brian Keys • Vice President of Technology, Cincinnati Reds

Traditionally speaking, winning is done on the field in sports. That said, when the caliber of a sport reaches entertainment-industry status, the steps taken to win the game are more involved and complex than ever. Competition is always fierce, and technology is playing a pivotal role in the evolution of sports. From scouting methods to skill development, to the multiuse application of data analytics, and even to the theatrics of gameday fan experience, technology is a pervasive and vital player in sports’ success. Join Brian Keys for a look into how the Cincinnati Reds are utilizing technology to continually improve all aspects of the organization on and off the field.

Brian Keys, the VP of Technology for the Cincinnati Reds, will present this year’s keynote. Now in his fourteenth season with the Reds, Brian manages all Reds technologies (including the major league team, six minor leagues clubs, and all network/computing infrastructure for the club’s facilities in Arizona and the Dominican Academy. Brian’s mastery of technology is multifold; he is not only responsible for all information security, application development, and the Reds Analytics development and hardware/ software deployment, but also runs the ticketing systems CRM system, audio/video systems, and fan experience technologies.