Q: What are Joe’s best voice impressions?
A: Mickey Mouse, Goofy, Winkie Weasel, Fernando Lamas
F2F Events, Inc. emerged from the ashes of the IT event boom of the 1990’s. During this time IT professionals supported a number of regional tradeshows that were being promoted as local versions of the larger national programs. After initial success, attendees began to realize that the promised educational benefit of these local shows was not being delivered. Seminar content was often little more than veiled sales presentations, and the exhibit floor was frequently populated by vendors who could afford the entry fee, regardless of their focus. It soon became apparent that these marketing-based tradeshows did little to meet the needs of the IT community.
As a result, IT executives and their staff quickly turned away from those tradeshows, thus causing qualified exhibitors to reject them due to the lack of qualified attendees. These factors, combined with the economic downturn that followed the September 11 attacks, left the once booming regional event industry in ruins. At this critical time, F2F Events arrived on the scene with an event model that could benefit everyone: an education-based conference with pre-approved content focused on the attendee’s principal areas of interest; complimented by an interaction with relevant IT manufacturers and regional VARs who can assist in accomplishing their organizational objectives.
With this concept, F2F launched INTERFACE in October of 2003. Now, more than a decade later, INTERFACE has become the nation’s preeminent series of symposiums focused on information security, IT infrastructure and communications. With each event during the INTERFACE Tour, F2F will continue its mission of helping IT professionals advance their business objectives through conferences featuring quality education, access to solutions and inter-personal networking.
In 2012, recognizing the need for conferences of similar quality in smaller markets, F2F launched TechJunction. With the same enthusiastic support INTERFACE has received from local business communities and leading IT solution providers, TechJunction is thriving.
Salt Lake City
F2F Events, Inc. (F2F) produces CPE-accredited educational conferences for IT professionals focusing on the latest developments in information security, IT infrastructure and communications. F2F’s INTERFACE and TechJunction conference series are dedicated to providing both attending delegates and sponsors a strong return on their investment of time and resources. With a “by invitation-only” format, cutting-edge content, interactive labs & exhibits, and other complimentary delegate benefits (coffee, lunch, cocktails; etc.) INTERFACE and TechJunction have earned the reputation as “THE technology conference” for IT professionals across the country.