Presented by Karissa Breen • Founder & Head of Cybersecurity Journalism, KBI.Media
Keynote presentation brought to you by Business Improvement Group
The way cybersecurity professionals consume information is undergoing a fundamental shift. For years, the industry relied on a traditional media pipeline, like vendor announcements, PR outreach, journalist coverage, and static articles. But the rise of large language models and AI-powered discovery tools is dismantling that model.
Instead of searching for articles or relying on outdated reports, professionals ask AI systems to synthesize information, explain threats and summarize events. In this new environment, AI effectively becomes the front page of the internet, determining which voices, sources and insights are surfaced.
In this keynote, Karissa Breen (KB) examines how AI is reshaping cybersecurity journalism, the rise of “reference media” that LLMs trust and cite and why credibility and original reporting matter more than ever in the algorithmically mediated game. Drawing on her experience building a modern cybersecurity media platform, Breen will explore what the next generation of cyber media looks like and how organizations can adapt to a future where AI curates the conversation and this means for staying on top of cyber content and the retention of the knowledge.
Karissa Breen, more commonly known as KB, is crowned a LinkedIn ‘Top Voice in Technology’ and widely recognized across the global cybersecurity industry. A serial entrepreneur, she is the co-founder of the TMFE Group, a portfolio of cybersecurity-focused businesses spanning an industry-leading media platform, a specialist marketing agency, a content production studio, and the executive headhunting firm, MercSec. Now based in the United States, KB oversees US editorial operations and leads the expansion of the group’s media footprint across North America, while maintaining a strong presence in Australia, and the broader global market. She is the former Producer and Host of the streaming show 2Fa.tv, and currently sits at the helm of journalism for the group’s flagship arm, KBI.Media, the independent cybersecurity media company. As a cybersecurity investigative journalist, KB hosts her globally-renowned podcast, KBKast, where she interviews leading cybersecurity practitioners, CISOs, government officials including heads-of-state, and industry pioneers from around the world. The podcast has been downloaded in over 65 countries with more than 400,000 global downloads, influencing billions of dollars in cybersecurity budgets. KB is known for asking the hard questions and extracting real, commercially relevant insights. Her approach provides an uncolored, strategic lens on the evolving cybersecurity landscape, demystifying complex security issues and translating them into practical intelligence for executives navigating risk, regulation, and rapid technological change.